The Better Dairy Campaign

Cows and buffaloes deserve a better life. We can make it happen.

Animals have a right to live free from pain and suffering. An estimated 50 million dairy animals suffer every day in India and a significant number of these suffer the worst cruelty as they live in unacceptable conditions in these urban and peri-urban dairies.

They are forced to live in unacceptable conditions; with untreated wounds, surrounded by faeces and urine, tied-up 24/7 with no room to move or roam.

But you can end their suffering. https://bit.ly/2WX6cy2

Committed to ending cruelty

Companies producing and manufacturing dairy products can be at the forefront of this change and ensuring that millions of cows and buffaloes have a cruelty free life. We are working with dairy companies to ensure that they commit to the high welfare treatment of dairy animals in their care. These high welfare treatments are:

1. 24-hour access to clean water and good quality feed

2. Access to suitable shade/shelter and comfortable resting

3. Access to preventative health care for all animals and all calves receive adequate colostrum and care

4. No permanent tethering or caging and suitable outdoor access

5. Good animal handling and a humane plan to manage unwanted animals

Following the efforts of World Animal Protection, nine dairy companies have committed to responsible sourcing and providing a better life to the dairy animals in their supply chain. They are: 

(1) Arvind Dairy  (2) Happy Milk  (3) Ananda Dairy

(4) Vrindavan Dairy (5) The way We Were  (6) Mukhi Dairy Farm 

(7) Kisan Dairy Farm (8) Sahiwal Dairy Farm (9) Danone

These companies have committed to:

• Stop the sourcing of their milk from dairies residing within city limits
• Ensure that the five high welfare demands (as mentioned above) for dairy animals are met
• Add an update about animal welfare in their Annual Reports and keep track of their annual progress in implementing these commitments

Pledging their support

Apart from getting commitments from dairy companies, World Animal Protection is also working with retail chains where retail companies sign a pledge, giving their support and wishing for a better life for dairy animals. This, in turn, shows an urge from retailers to have milk from the dairy companies, who are providing minimum basic welfare to their dairy animals in the supply chain. The support of these retail companies and more like them helps us put pressure on dairy companies to make the welfare of the dairy animals their priority.

Four retail outlets have signed the pledge with World Animal Protection. They are:

1. Indian Coffee Workers’ Co-operative Society Ltd, Jabalpur, Madhya Pradesh
2. Indian Coffee Workers’ Co-operative Society Ltd, Delhi
3. Lansdowne Travel Trip Café
4. Mr. Brown