Which travel companies are still failing wildlife?

The Real Responsible Traveller reviews 13 global leaders in the tourism industry on their animal policies and wildlife offers: uncovering the progress the travel industry is making to protect wild animals, and where work is still needed.

Five of the world’s leading travel companies are severely failing wildlife. These companies, who are among the most influential businesses in the global tourism industry, are still selling harmful exploitative wildlife experiences.

Read the Report 

Take Action

You can help show Get Your Guide, Klook, Traveloka, Trip.com and TUI Musement that the public won’t stand for sustained animal suffering in the tourism industry.

GetYourGuide is failing wildlife
KLOOK are failing wildlife
Traveloka are failing wildlife
TRIP.COM are failing wildlife
TUI Musement are failing wildlife

How the report assesses travel companies

By relying largely on public information, ‘The Real Responsible Traveller International’ paints a fair, unbiased picture of the travel industry’s transparency and progress towards becoming wildlife friendly.

Wildlife Icons

Researchers collected information from the public websites of each of the companies in this assessment, to determine which companies are selling harmful experiences at captive wildlife venues.

We chose to focus on four species categories - dolphins, elephants, primates, and big cats, as well as a general section encompassing all other wild animal species. These animals were chosen due to their complex ecological, social and behavioural needs, their high levels of sentience and their common use in tourism entertainment attractions globally.


Sale of wildlife, dolphin, elephant, big cat, and primate attractions

Company % Scores

This research component, conducted by independent research partner the University of Surrey, assigns companies a percentage score using comprehensive methodology that assesses companies across four key areas:

  1. Commitment: Public availability and quality of published animal welfare policies and how applicable they are to all their brands.
  2. Targets and performance: Availability and scope of published time-bound targets and reports on progress towards meeting animal welfare commitments.
  3. Changing industry supply: Availability and quality of engagement with suppliers and the overall industry, to implement wildlife friendly changes.
  4. Changing consumer demand: Availability and quality of educational animal welfare content and tools to empower consumers to make wildlife-friendly travel choices


What are the takeaways?

The results show that only a handful of the world’s leading travel companies are protecting wildlife by opposing the sale of exploitative wild animal attractions.

When companies are transparent in their wildlife policies, publicly state their intentions and report on their progress, customers take notice

All companies that were assessed can and should improve their commitment and implementation of animal welfare practices and their rejection of exploitative wildlife attractions. This will ensure their suppliers meet meaningful standards and their customers enjoy holidays with the confidence that they are not supporting wildlife exploitation.

Real Responsible Travel - Company Results Alphabetically

Companies can change the practices of the industry

Airbnb, Booking.com and The Travel Corporation have proactively removed captive wildlife entertainment. Tripadvisor/Viator have removed ticket sales for captive wild animal entertainment, but continue to promote exploitative wildlife tourism through images and reviews on their website.

All four of these companies have invited advice from World Animal Protection to improve their commitment to rejecting animal exploitation and wildlife friendly tourism and these scores are a testament to the steps these companies have already taken to protect animals.

Responsible tourism is the future

Responsible tourism is an increasingly popular term in the travel industry, as well as being increasingly important to travellers. The term “responsible tourism” should indicate that all involved - companies and travellers - are taking responsibility for their travel activity.

Transparency between companies and consumers encourages trust. Taking a strong stance against animal cruelty gives companies a strong market position and builds their brand as a responsible leader in travel.