Highlights of the event across Asia
Our team in India influenced organisations such as Animal Equality India and Stray Relief and Animal Welfare (STRAW) to participate in the campaign and conducted various interactive activities with the themes: ‘Do one thing for farmed animals’ and ‘Humans of farm animal welfare’.
Demanded chicken high welfare: We advocated for change and achieved our target of 10,000 signups. Chickens are the most abused animal in the world with approximately 60 billion chickens confined to cramped, unhygienic conditions and transported long distances without proper handling and care. If you haven’t signed up yet, there is still time to do so.
Facebook profile frames: We encouraged people to show support for farmed animals by using the Facebook profile frame.
Hosted an interactive farm animal quiz (Chicquiz): Over 100 participants got knowledge of characters and conditions of farm animals. It shows that people are aware about the conditions of farm animals but not the natural behaviour of these animals.
Held a caption the image contest: We reached more than 3,000 people.
Humans of farm animal welfare: Heartfelt stories of humans who have done some incredible work for farm animals were shared and people were given an opportunity to share their experiences.
A webinar conducted by STRAW: Young children were made aware about chicken welfare by listening to a story around the five freedoms of animal welfare. They were engaged in an interactive way, learning fun facts and participating in games on farm animals. The children even helped deliver birthday cards from different farm animals to Kurkuri Chicken. Animal Equality India also participated in the event and supported us in the movement.
Change for chickens’ video: We released a video, featuring the different languages of India, talking about the cruel conditions faced by chickens in factory farms and how we are speaking up for better welfare. It received immense love not just from supporters but other organisations as well. The video reached more than 25,000 people.
Our campaign was covered by media houses, including the Business Standard, Latest LY, Yahoo Finance and YKA, and received 46 media hits.
Every animal deserves a life worth living and through this event, we have tried to move the attention of people towards farm animals which have been neglected for so long. Let’s make a difference in the lives of farmed animals!