World Elephant Day is celebrated to bring attention to the urgent plight of Asian and African Elephants. Act Now!

"All tourist attractions that breed elephants for commercial purposes and promote direct contact with elephants, including rides, shows or tricks, should be avoided."

What is World Elephant Day?

On August 12, 2012, the first occasion of World Elephant Day was launched to bring attention to the urgent plight of Asian and African Elephants. The elephant is loved, revered and respected by people and cultures around the world. Yet, we balance on the brink of seeing the last of this magnificent creature in the wild in two huge continents where man and elephant relations are ancient yet distinct.

The decline in Elephant Population

Elephant numbers have reportedly declined by 62% over the last decade. Some estimates say they could be mostly exterminated by the end of the next decade if urgent protective actions are not undertaken. An estimated 100 African elephants are killed each day by poachers seeking ivory, meat and body parts, leaving only 400,000 remainings.

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World Elephant Day - an urgent need to protect elephants. Are you with us? Click on the images below and sign up to make a change.

The appalling cruelty inflicted on Asian elephants over decades to meet growing demands from the tourism industry for elephant rides and shows is now spreading throughout southern Africa. If left unchecked hundreds, more African elephants will face lifetimes of cruelty and abuse for tourist entertainment.

elephant cruelty, elephants at Amer Fort
Elephants suffer in the name of entertainment. Elephant rides are a popular and lucrative tourist activity. Still, behind the scenes, the animals are taken from their mothers, their spirit is broken, and they endure cruel and stressful ‘training’ to make them tolerate being ridden. Take action now!
Elephant walking uphill with people on its back at Amer Fort, India - World Animal Protection
Elephants at Amer Fort in Rajasthan, India, are often controlled with bullhooks which cause wounds and scarring. They carry heavy seats for tourists to sit on, which aggravates injuries and causes severe muscle strain. Yet, they are forced to give rides hour after hour. Day after day. For years and years.
Sonepur , Sec 40, Animals in the wild
Elephants are protected under law in India, but a loophole in the law is being used to exploit these elephants. Do you want to protect these elephants? We recommend that the exemption to live elephants given in Section 40 of the Wildlife Protection Act be withdrawn and all live elephant trade be stopped immediately. This will help stop the illegal trade of wild elephants.

Spread the word by participating in the following activities. Click any video link below and share across your social networks

Baby elephant in a low welfare venue
Amer Fort Elephant Ride

Click any image below to download and share across your social networks

World elephant day. stop tourist rides at Amer Fort
elephants should not be used for rides. World Elephant Day
Elephants are forced to give rides at Amer Fort
"No one in the world needs an elephant tusk but an elephant."

Your small contribution can change the lives of elephants

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A flashback on what we did to spread the word...



World Animal Protection India organised a cycle rally on the eve of World Elephant day on 11th August 2019 in Jaipur to spread awareness on cruelty against elephants. The rally aimed to make people aware of the cruelty against elephants used for giving joy rides to those visiting the iconic Amer Fort in Jaipur. Encouraging bicycles rather than burdening elephants was the aim of the protest, organised by World Animal Protection (WAP) to mark World Elephant Day in Jaipur. Protestors took to the streets on bicycles, demanding an end to elephant rides at iconic Amer Fort.
Gajender K Sharma. Country Director of World Animal Protection India
On World Elephant Day 2020, the AajTak channel spread the important story on wildlife trade and its adverse effects on wild animals, especially elephants.
elephant rides at Jaipur
A short documentary showing the plight of elephants at Amer Fort in Jaipur. We interviewed some local travel guides and mahouts. They were of the view that people visit this place because of elephant rides. If there were no rides, then people will stop visiting this place. Watch this and know about the cruelty behind the rides, tricks and photo opportunities. We know that if most people did, they wouldn’t do it.