A brown grizzly bear up close


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Animals in the Wild

If you can ride it, hug it or have a selfie with the wild animal, the chances are it’s a cruel venue. Don’t go.

We work around the globe to protect and save wild animals–and to keep wild animals in the wild, where they belong.

Stopping the suffering of wild animals

From the seas to the deserts, wild animals face the ongoing threat of cruelty and abuse. Bears are captured and forced to fight dogs. Wild animals are traded as exotic pets. But long-lasting, genuine change is possible, so we move governments and communities worldwide to protect wild animals–and by supporting our campaigns, you can help to keep wild animals safe and wild.

A tiger, roaring, laying in front of a wall with jungle artwork with a blurred woman posing for a picture

Our Work

A single elephant in red drapes walking down an Indian street with a person on its back

End Elephant Rides

Please help in ending the suffering of 91 elephants from Amer Fort. Join us in requesting the Chief Minister of Rajasthan to phase out elephant rides at Amer Fort, Rajasthan.

Bear baiting, two white dogs attacking a tied up brown bear

Ending Bear Baiting

We work to stop bears being cruelly exploited in bear-baiting – an inhumane bloodsport where bears, unable to defend themselves, battle against trained dogs for entertainment.

A man holding a rope attached to a bear's neck and forcing it to dance

Ending Bear Dancing

We helped to end bear dancing in India–an age-old tradition cruelly exploiting bears for entertainment.

A man sat atop a tired elephant with heavy chains around its neck and feet

Wild Animals Abuse

Hundreds of thousands of wild animals across the world are taken away from natural habitats, forced into captivity and subjected to abuse, both mentally and physically, in the name of entertainment and profit.

A tired elephant draped in decorative features

Sec 40

Elephants are protected under law in India, but a loophole in the law is being used to exploit these elephants. Do you want to protect these elephants? We recommend and urge that the exemption to live elephants given in Section 40 of the Wildlife Protection Act be withdrawn.

A tiger staring into the camera

Wildlife Blogs

Our team of experts spend so much time writing valuable blog posts. They pour their heart, soul and knowledge to present the best facts with the readers. Check out our blog section and learn more about wildlife.

Two tired painted elephants draped in decorative features giving rides to humans

Elephant Rides at Amer Fort

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Our Global Campaigns

An elephant being forced to ride a bike-like contraption surrounded by two men

Be a Responsible Tourist

550,000 wild animals are suffering miserably at tourist attractions in Asia and across the world. Elephants are used for rides, tigers for selfies, lions for ‘walking with lions’ experiences, monkeys for shows – and many more. For most of these animals, the trauma begins shortly after birth when they’re stolen from their mothers.

A weary elephant carrying three humans and their gear on its back

End Wildlife Trade

Every day, thousands of wild animals are poached, farmed or sold into the global multi-billion-dollar trade – for food, pets, traditional medicine and entertainment. Horrific conditions cause unimaginable suffering for every single animal involved. They also create a hotbed of zoonotic disease, leading to outbreaks like SARS and now COVID-19.

A line of elephants rearing on their hind legs under the command of two men

Wildlife Not Entertainers

We need your help to stop the cruelty at the world’s cruellest wildlife tourist attractions. There is much more you can do to protect wild animals from the cruelty of tourist entertainment by taking action on your own holidays. Be an animal-friendly tourist. A large number of tourists are unaware of the cruelty inflicted on the wild animals in tourist entertainment venues.

A large elephant surrounded by greenery looking at the camera

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