Our new research shows there is a growing awareness among tourists that circus-style shows using elephants and elephant riding cause suffering.
But instead of driving tourists away from elephant entertainment altogether, it has led to a boom in the popularity of elephant washing venues in the last five years, with the number of ‘washing’ venues in Thailand more than tripling.
Whether taken from the wild or bred in captivity, all elephants used for close tourist contact such as bathing have undergone a traumatic training method known as the ‘crush’.
This involves separating young elephant calves from their mother, keeping them in isolation, depriving them of food and water, and in many cases beating them repeatedly until they are broken and can be controlled by fear.
When tourists support bathing venues, they support this cruelty behind the scenes and help the industry thrive.
Tourists bathing elephants at a venue in Thailand
Venues offering these experiences are also falsely masquerading themselves as 'sanctuaries', 'rescue centres' and as 'ethical', duping well-meaning tourists.
The elephant entertainment industry is part of the multi-billion dollar global wildlife trade, which we’re campaigning against. Help us urge global leaders to end it. Forever.
Elephants. Not commodities
Elephants are big business for tourism venues – offering interactions such as shows, riding, bathing or using them as photo props for selfies. Across Asia, there are over 3,800 captive elephants exploited for tourist entertainment in 357 camps.
Thailand is home to three quarters of these elephants and has seen a shocking 70% increase in their number in just 10 years, according to the third edition of our report, Elephants. Not commodities.
The study compares research into elephant tourism which spans a decade, assessing venues across Thailand, India, Laos, Cambodia, Nepal, Sri Lanka and Malaysia.
The findings are horrifying, revealing that 2,390 (63%) elephants are suffering in severely dire conditions at 357 venues across the countries studied, and of those just 279 (7%) elephants are kept in high-welfare venues.
An elephant playing football as tourist entertainment
This is in contrast to 2015, when 2,242 (77%) elephants lived in severely inadequate conditions, and 194 (7%) lived in high-welfare venues.
Before the COVID-19 pandemic, the captive elephant tourism industry generated between $581 to $770 million (USD) of sales per year on the back of elephant suffering.
Audrey Mealia, Global Head of Wildlife at World Animal Protection said:
"For many tourists, travelling to Asia wouldn’t be complete without an encounter with an elephant, be it seeing a show, riding or bathing one. Yet sadly, elephant-loving tourists that want that ‘once in a lifetime’ opportunity, are fueling demand for a mammoth sized problem that causes unthinkable cruelty behind the scenes, even if they don’t realise.
"These intelligent, sociable, creatures are the victims of a trade that exploits them in their thousands. Tourists need to know the truth – any elephant that you can get close enough to touch, is an elephant that’s been subjected to horrific abuse for this use.
"It’s not just riding and circus-style shows that involve suffering – it’s the bathing and selfie opportunities that you might find at so-called ‘sanctuaries’, ‘orphanages’ or ‘rescue centers’. This isn’t innocent fun. This is cruelty."
Captive breeding must be banned
As a sustainable, long-term solution, we’re advocating for a captive breeding ban on elephants to ensure future generations are spared this trauma.
Holidaymakers also hold considerable power to turn their backs on unethical practices and can opt instead to see elephants in their natural habitat or support elephant-friendly camps.
For most elephants who are already part of the industry, being released back into the wild is not possible, so an elephant friendly camp is their best option.
These camps, including ChangChill and Following Giants, work on an observation-only model and do not allow visitors to have direct contact with the elephants, while still providing jobs and a valuable income to local people such as elephant keepers, known as mahouts.
Elephant walking through water at high welfare venue Following Giants
Sign our #EndWildlifeTrade petition
We’re calling on everyone, from holiday makers to tourist operators, to take responsibility and put an end to the exploitation of wild animals forever – less demand will mean less elephant suffering.