Factory farming is the largest source of animal cruelty in the world

But fast food chains and supermarkets would rather you didn’t know that

Forget the slogans. Forget the catchy jingles. Forget the clever advertising. Businesses are exploiting and abusing animals on a staggering scale for the sake of profit.

Experience life on a factory farm

Put headphones on and watch our video to experience the disorienting horror of life on a factory farm.

Stressed. Disoriented. Confined.
You can escape it, but factory farmed animals can’t.

This is cruelty

Pigs in cages on factory farm - Animals in farming - World Animal Protection

Change for Chickens

On World Food Day, October 16, we handed-in our Change for Chickens petition to KFC. 513,000 of you signed to urge the fast food chain to improve life for its chickens – thank you! Sign up to our newsletter below to get updates on KFC's response.

We've already begun constructive conversation with KFC, and will ensure that any of its commitments make a truly positive difference for chickens.

Superbugs in supermarkets

We found superbugs – bacteria resistant to antibiotics most critically important to humans– in pork on supermarket shelves in Spain, Thailand, and Brazil. 

The cruel and stressful conditions created by pork producers are the perfect breeding ground for infection. Instead of creating a better environment for pigs, they’re overusing antibiotics to stop stressed animals getting sick, causing superbugs. 

There is a better way. Higher welfare production is better for pigs, people and the planet. 

Find out more here.

Sign up to our newsletter for the latest news from this and our other vital campaigns

The scale of suffering caused by factory farming is truly astounding:

  • 40 billion chickens are subjected to overcrowded factory farms every year
  • Many will have a space smaller than a piece of paper to live in, in barns crammed with up to 10,000 chickens
  • They will spend most of their lives sitting or lying in their own waste
  • Piglets on factory farms have their teeth clipped or ground and tails cut off
  • Three out of four mother pigs are confined to cages the size of a fridge

19 day old meat chicken in Kenya - Change for chickens - World Animal Protection

A 19-day-old chicken faces a short, miserable life on a factory farm

Sign up to our newsletter

Moving the world to protect animals

Pig in a higher welfare farm

We’re dedicated to improving the lives of as many of the world's 50 billion factory farmed animals as possible

The 513,000 people who signed our Change for Chickens petition have helped us open a positive dialogue with KFC.

Moving the world to eat less meat

Chickens on a higher welfare farm

There is a way to continue eating meat and take cruelty off the menu at the same time

By making small changes to your lifestyle, like adding a meat free day to your week and choosing higher welfare, you can create better lives for farm animals.

Remember, the easiest way to find out where meat comes from is to ask – ask your supermarket, your favourite fast food restaurant, your local café. If they don’t serve higher welfare, they should, so keep asking.

The chickens in the photo above are on an RSPCA assured farm in the UK. Photo credit: RSPCA

Tell the world