Pod of spinner dolphins off the west coast of Oahu, Hawaii

Travel & tourism

A light brown cow with a farming tag in its ear standing in a grass field

The Real Responsible Traveller

Five of the world’s leading travel companies are severely failing wildlife. These companies, who are among the most influential businesses in the global tourism industry, are still selling harmful exploitative wildlife experiences.

Two elephants walking WAP staff watching

Wildlife Friendly Pledge

Protecting wildlife protects people and jobs. By pledging to become a wildlife-friendly travel company you are showing your commitment to rebuilding a more responsible and resilient industry.

A scared tiger cub behind rotting metal bars

Steps to becoming wildlife-friendly

We have the expertise and tools to help you ensure your offers respect animals and the people whose livelihoods may depend on them while still providing a unique wildlife experience.