It's time to improve the lives of billions of farm animals around the world - and the well-being of humans and our planet, too.
Tell the world
Health and Food Habits
From political unrest to a global pandemic, 2020 has proved to be a year where institutions and social norms were challenged. Considering the recent pandemic of Covid-19, today, people are becoming more health-conscious, bringing a change in their food habits. They frequently visit gyms, seek advice from nutritionists and take better care of their health. The changing demands from currently changing food habits are giving a new direction towards sustainable businesses. The ongoing cruel cycle can be modified by choosing wisely and rethink our Food Systems.
By adopting the following steps in factory farming, chickens too can have a better life:
• Use of chicken breeds that grow at a slower, more natural rate
• More space for the chickens
• More things for the chickens to engage with and explore such as perches and hay bales
• The introduction of natural light in the sheds
Continuous Doses of Antibiotics
For decades, factory farms have relied on providing animals with continuous doses of antibiotics to maintain high densities and poor conditions in the barns. The intense stress and crowding would naturally hinder the animals’ growth and development and make them susceptible to disease and infection. Including regular doses of antibiotics in the feed and water for entire herds or flocks, in addition to injecting drugs at various stages throughout their development, is a low-cost way to keep the highly-stressed, immune-compromised animals alive and growing at a fast rate.
In contrast, farmed animals with higher welfare conditions—including better housing and breeding—are healthier and more robust, meaning antibiotics don’t need to be given routinely.
Make The Change
By increasing the demand for plant-based foods we can, in turn, reduce reliance on farmed animals and make higher welfare production systems—with more space, fewer antibiotics, healthier growth, and more natural environments—more feasible. We can transform our food system to be more sustainable and kinder to animals, and significantly improve the overall health of animals and humans.
We are not a vegan or vegetarian organisation, but we understand the huge effect that is eating less, but higher welfare meat can have on the lives of farm animals, your health and the planet.
Farming & AMR
More Plant Based Food
Demand High Welfare